Breaking Records with Every Listing
At Skycam Digital, we specialize in creating real estate media that helps properties stand out and sell for top dollar. Our photography, video, and marketing strategies have supported multiple record-breaking sales across the Charlotte area. From luxury estates to distinctive listings, we know how to capture a home’s story in a way that drives attention, demand, and value. When you want nothing less than the best, partner with Skycam and let your next listing set the standard. Below are a few case study examples that showcase how our marketing turns listings into record-setting sales
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8288 Bay Pointe Drive
When we first stepped onto 8288 Bay Pointe Drive, we knew this wasn’t just another listing. It needed a media strategy that matched its scale and elegance. To do it justice, we provided our flagship luxury package including top tier cinematic videos, elevated photography, and drone coverage to highlight its most striking features: the infinity pool, sweeping 220-degree lake views, and custom architectural details.
Our approach was to balance the home’s grandeur with a sense of warmth, giving potential buyers a true feel for both the scale and the livability of the property. The result was a standout presentation that captured attention online, attracted qualified buyers, and positioned the listing to achieve top dollar in a highly competitive luxury market, reaching the highest price sale of a property in Lincoln County (Denver, NC)
Starting at $$$
3217 Maymont Pl
The Barnhardt-Cramer Estate earned Axios Charlotte’s 2023 Home of the Year award. It struggled to gain traction, sitting unsold for several months. When our client, Liza Caminiti, took over the listing after it had been unsold for several months, we stepped in to reposition the property with a strategic media campaign. Our team crafted a polished visual narrative through cinematic video, architectural photography, and drone work that highlighted the home’s unique blend of history, modern luxury, and skyline views.
This fresh presentation generated renewed excitement and drew the right buyers' attention to the property. The result was a record-breaking sale at $3,750,000 in April 2025—proof of how the right marketing can change the story of a listing.
Starting at $$$
5501 Carmel Park Dr
Known as the “Three Little Birds Estate,” this nearly 11,000 sq. ft. residence is a showcase of timeless design by Christopher Phelps and craftsmanship by Arcadia Homes. Set on a private, gated 1.69-acre lot, the home features a soaring two-story great room, resort-style pool, wellness building, sports court, and every amenity expected at the highest level of luxury.
When agent Ben Bowen shared with us that the property’s former owner was Panthers linebacker Shaq Thompson, and that he named it after his love for Bob Marley’s “Three Little Birds,” we knew the marketing needed to reflect more than just features—it needed to tell a story. We collaborated with Ben to craft a custom script for the social media campaign, weaving together the estate’s elegance with the lifestyle and personality behind its name.
The result was a striking visual narrative that gave the listing its own identity, resonated with buyers, and elevated the property’s presence in Charlotte’s competitive luxury market.
Starting at $$$
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